ShopKick, a mobile shopping app, was originally launched in August 2010. With its simple mission ‘to make shopping better’ the mobile app reached over one million consumer users in the first six months initially offering incentives or ‘kicks’ and scanned products when users visited one of five retailers/brands that were part of the initial launch: Macy’s, Best Buy, Sports Authority, American Eagle Outfitters and Simon Property Group.
In October 2012, the company launched a significant redesign to the app, offering consumers more opportunities to earn ‘kicks’ and delivering two major new features – digital catalogues, or lookbooks, and saved product lists, which together fueled skyrocketing usage both from new users as well as a vast group of early adopters. The primary concept behind the app is to deliver incremental value to consumers while providing retailers with increased knowledge and opportunity to close the sale. For consumers, they have the opportunity to earn kicks by entering a store, browsing lookbooks and unlocking new kicks, and linking a MasterCard or Visa card to the ShopKick app. Customers can then use their earned kicks to make purchases – value they would not have had without the ShopKick app. And it offers universal loyalty rewards across a wide base of retailers without the hassles of punch cards, paper coupons and the like. Leveraging this type of gamification has also helped ShopKick attract new users and kept them engaged and using the app.
In January, the company announced its latest statistics that included over four million active users, more than 7,500 retail outlets and new consumer brands including ExxonMobil and Proctor & Gamble. And, they also noted 16 million verified walk-ins as well as 26 million product scans.
Now ranked the fourth most popular mobile shopping app behind Amazon, EBay and Groupon, ShopKick continues to make a name for itself in the marketplace. What the future holds in terms of mobile payments and expanded services is still anyone’s guess.