What is Swipely?

Shannon Andrade |

April 2, 2013


Founded in 2009, Swipely is a payment marketing application that transforms the cash register into a marketing tool, designed to support business growth. Launched in five markets (Boston, Providence, New York, Washington D.C., and San Francisco), the Rhode Island based company was recently named to Forbes list of 100 Most Promising American Companies, alongside notable brands such as Popchips, OtterBox, ShareThis, and Livestream.

Currently available exclusively in the U.S., Swipely is targeted to merchants processing over $30,000 per month in credit card sales as a value-based extension of their existing point-of-sale system. The application, which features built in loyalty, marketing and analytics, manages processing of traditional payments types (MasterCard, Visa, American Express and Discover) and works with any point-of-sale system, including Aldelo, Micros, PixelPoint, Digital Dining, Aloha, and Maitre’D.

For merchants using Swipely, customers simply sign up via text message, which will drive them to link the merchant’s loyalty program to an existing credit card. Merchants then have the ability to tailor rewards specifically for their business, engage customers through a custom branded mobile application and targeted email campaigns, and view sales summaries on transactions, customer leaderboards and customer loyalty.

New mobile applications continue to enter the payments marketplace servicing a wide variety of needs for merchants and consumers alike. With dozens of entries flooding the space each month, it’s our goal with, what has now become our ‘What Is’ series, to provide brief overviews of many of the new apps available. Giving merchants and developers an up-to-date look at the opportunities and technology currently available to them in the market today.